How to check keyword ranking in Google Analytics

Google Analytics is a powerful tool that can help you track your website’s traffic and performance. But it can also be used to track your website’s keyword ranking. In this article, we’ll show you how to set up filters and goals in order to measure your ranking.

What is Google Analytics and what can it be used for

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. It is a part of Google webmaster tools where you’ll find Google Search Console, Google Tag Manager, etc. It can be used to track search engine rankings, website visits, unique visits, page views, bounce rates, and other engagement metrics. Google Analytics can also be used to track e-commerce conversions, goals, and funnels.

How to set up filters and goals in order to track your website’s keyword ranking

Steps of setting up filters

1. Click on the Admin tab and select Filters from the list of options.
2. Click on the +New Filter button and enter a name for your filter.
3. In the Filter Type field, select Custom > Exclude > Traffic from IP addresses.
4. Enter the IP addresses that you want to exclude, separated by commas.
5. Save your changes.

Steps of setting up goals

1. Click on the Admin tab and select Goals from the list of options.
2. Click on the +New Goal button and enter a name for your goal.
3. In the Goal Type field, select Destination.
4. Enter the URL of the thank you page that people reach after completing a purchase or signup form on your website.
5. Save your changes.

Now click on the Reporting tab and select Keywords from the list of options. Here you will see a list of all the keywords that are driving traffic to your website. To see how each keyword is performing, click on the name of the keyword. This will show you a graph of the keyword’s performance over time, as well as its bounce rate, conversion rate, and other engagement metrics. To track your keyword ranking in Google Analytics, simply keep an eye on this report and watch for any changes in the keyword’s position.

Get data from search queries, and Google search results also to utilize this tool even more. You can also connect Google search console account to get more benefits out of it.

The benefits of tracking your keyword ranking with Google Analytics

Some of the benefits of tracking your keyword ranking with Google Analytics include:

1. Tracking your website’s overall traffic and engagement metrics, including how each keyword is performing;
2. Tracking your website’s conversion rates and goal completions; and
3. Tracking your website’s bounce rates and other engagement metrics.

This information can be used to improve your website’s overall performance and to make changes to your marketing strategy. If you notice that a particular keyword is not performing well, you can make changes to your website or your marketing campaign in order to improve its ranking. Conversely, if you see that a keyword is doing well, you can capitalize on that by using it more often in your marketing or by creating more content around that keyword.

How do I Analyze keywords in Google Analytics?

To analyze your keywords in Google Analytics, follow these steps:

• Click on the Reporting tab and select Traffic Sources from the list of options.
• Click on the Source/Medium report.
• Under the Primary Dimension section, select Keyword.

This will show you a list of all the keywords that are driving traffic to your website. To see how each keyword is performing, click on the name of the keyword. This will show you a graph of the keyword’s performance over time, as well as its bounce rate, conversion rate, and other engagement metrics. Google Analytics can help you check keyword rankings among its other features. To track your keyword ranking in Google Analytics, simply keep an eye on this report and watch for any changes in the keyword data.

How to use the data that you collect to improve your SEO efforts

Once you have started tracking your keyword ranking with Google Analytics, you can use the data that you collect to improve your SEO efforts. For example, if you see that a particular keyword is not performing well, you can make changes to your website or your marketing campaign in order to improve its ranking. Conversely, if you see that a keyword is doing well, you can capitalize on that by using it more often in your marketing or by creating more content around that keyword.

The data that you collect from Google Analytics can also be used to improve your website’s overall performance. If you notice that your website’s traffic is declining, you can use the data from Google Analytics to identify the cause of the decline and make changes to your website or your marketing strategy accordingly.

The importance of monitoring your keyword ranking

Keyword ranking is important because it can help you gauge the success of your website’s marketing campaigns and make changes to improve your website’s performance. By tracking your keyword ranking with Google Analytics, you can see which keywords are performing well and which ones need improvement. This information can be used to make changes to your website or your marketing strategy in order to improve your website’s ranking on Google and other search engine.

Monitoring your keyword rankings report can also help you identify opportunities to improve your website’s traffic and engagement. For example, if you see that a particular keyword or your target keywords are not performing well, you can make changes to your website or your marketing campaign in order to improve its ranking. Conversely, if you see that a keyword is doing well, you can capitalize on that by using it more often in your marketing or by creating more content around that keyword.

In short, monitoring your keyword ranking is important because it can help you improve your website’s overall performance. By tracking your keyword rankings with Google Analytics, you can identify opportunities to make changes to your website or your marketing strategy in order to improve your website’s ranking in Google and other search engines.

Google Analytics is a powerful tool that can help you track keyword rankings and make changes to improve your website’s performance. If you’re not already using Google Analytics, now is the time to start! Kontakt Digital can help you set up your Google Analytics account and get the most out of the data. Schedule a consultation today!