The Easy Guide to SEO for E-commerce Websites: Part 2
Let’s jump straight into the second part of SEO for E-commerce Websites. If you came here without checking out the first part of this blog, click here.
The Role of Blogposts in E-commerce Website SEO
Now that you’ve chosen your site name come up with some keywords, and optimized your title tags and meta descriptions, it’s time to start writing blog posts. This is an important SEO strategy because Google indexes new content more quickly than older pages on your site, giving you a short-term boost in search rankings. Since Google will likely index your blog posts more quickly than other pages on your website, use this as an advantage by including keywords that aren’t as competitive but are still related to the content of your post.
You’ll also want to ensure each blog post has a descriptive filename and a unique, relevant <h2> heading that includes your chosen keywords. For example:
<h2>How to Get Started with E-commerce SEO in 5 Easy Steps</h2>
As you begin writing blog posts, keep these tips in mind:
- Write for humans – Skip the jargon and use simple, straightforward language so your readers can easily understand what you’ve written.
- Write about topics within your realm of expertise – Online shoppers are naturally skeptical of big claims and generic advice, so only write about topics relevant to your industry.
- Blog frequently – Aim for at least one new blog post per week to keep search engines crawling your site.
- Contribute to other sites – Sharing your content on social media, and other sites will expose your e-commerce business to new audiences but make sure you don’t forget about your main website!
Using Social Media for SEO in E-commerce
It may take multiple months or years for search engines to begin ranking your site in the top results, but social media can help your e-commerce website rank for keywords immediately.
In addition to creating profiles on Twitter, Facebook, LinkedIn, and Google+, you’ll need a shareable link that includes your chosen keywords. Here’s how The SEO Company might craft a description that provides for their business name and location:
The SEO Company – Dallas/Fort Worth Area Web Design & Search Engine Optimization | Design, Development, Internet Marketing
When you share this link on social media or include it in a guest blog post on another website, make sure the description is customized for your audience. For example:
The SEO Company helps small to medium-sized businesses with custom web design, SEO, and online marketing to increase website traffic and improve online visibility.
Check out our site for more information!
Using Your Website Analytics for E-commerce SEO
You’ve probably been checking your website analytics regularly ever since you opened your e-commerce business, but now it’s time to use this data for you. Google Analytics is a powerful free tool that can help you gather important information about your visitors, including the keywords they used to find your site and their overall bounce rate.
This is helpful because it allows you to track which pages receive the most attention from search engines and prioritize those for future content. For example, if a blog post on international SEO gets a high number of clicks from visitors who bounce back to the search engines soon afterward, this tells you that SEO is an important topic to include on your site.
In addition to checking your analytics for keywords and bounce rate regularly, use Google Search Console (formerly known as Webmaster Tools) to track how Google indexes the pages on your e-commerce website. Google Search Console includes several tools to help you monitor your site’s status and identify any problems, such as missing images or an incorrectly configured XML sitemap.
After checking your analytics and reviewing the pages on your site for optimization opportunities, it’s time to make sure search engines can easily find your e-commerce website:
- Verify your website with Google Search Console to confirm that it’s configured correctly.
- Submit a sitemap or an RSS feed containing the full text of blog posts, pages, and other site content to search engines through Google Search Console.
- Link internally – Make sure you’ve included links from your homepage and top-level category pages, so the search engines know the full path to each product.
- Link externally – High-quality websites and reputable businesses are often willing to link out to your e-commerce website in return for a link on your site. Offer editorial or creative content in exchange for backlinks whenever possible.
If you’ve done everything right, it’s only a matter of time before your e-commerce website starts ranking for the keywords you’ve targeted.