The Easy Guide to SEO for E-commerce Websites: Part 1
What is SEO in E-commerce?
SEO is the practice of optimizing a website for Google search to earn higher web traffic levels and improve the site’s visibility. While SEO techniques are constantly evolving, many foundational best practices remain constant. This easy guide will outline some of the most important steps you can take to improve your e-commerce website’s SEO.
The Importance of SEO for E-commerce Websites
Selecting your domain
Naming your website can be tough, but it’s important for SEO purposes. An effective title tag will help search engines understand your page’s topic and optimize your site accordingly. To find the perfect name for your e-commerce business, you might want to brainstorm some options in a Google doc or spreadsheet or just jot them down on a piece of paper. Consider your business’s name and any other variations you might want to use as a tagline or slogan in the future. Once you’ve thought of as many names as possible, do some research and see which spellings and abbreviations (e.g., Dotcom vs. .com) are still available on sites like Google Business and Yelp.
Keywords are phrases that describe what you sell or the subject of your page, like “hats” for a clothing store or “dog collars” for an online pet supply shop. When shoppers search for these terms, they’ll be more likely to find your e-commerce website if it appears in the search results. But you can’t just randomly choose your keywords based on what sounds good; it’s important to use keywords that are specific enough to describe your products and services but not so competitive that they’re hard to rank for. You’ll also want to consider the “competition” for each of your chosen keywords – in other words, how many other sites are trying to rank for your keywords? If you’re just getting started with SEO, it may be beneficial to choose less competitive keywords.
Title Tags & Meta Descriptions
The next step is to populate the title tag and meta description on each web page. This text should include some of your chosen keywords, so search engines know what your page is about. Google uses this information to populate the snippets in search results, so use your keywords wisely and include essential details like product or service names.
For example, here’s how The SEO Company might want to populate our title tags and meta descriptions:
Title Tag: <title>The SEO Company – Dallas/Fort Worth Area Web Design & Search Engine Optimization | Design, Development, Internet Marketing</title>
Meta Description: <meta name=”description” content=”The SEO Company is a digital marketing agency in Dallas/Fort Worth that specializes in custom web design and search engine optimization (SEO) services for small to medium-size businesses.” />
And here’s what it might look like when The SEO Company optimized their home page for the term “Dallas SEO:”
<title>The SEO Company – Dallas/Fort Worth Area Web Design & Search Engine Optimization | Design, Development, Internet Marketing</title>
<meta name=”description” content=”The SEO Company is a digital marketing agency in Dallas/Fort Worth that specializes in custom web design and search engine optimization (SEO) services for small to medium-size businesses.”
Now that you have basic knowledge of the importance of SEO for E-commerce websites, it’s time to put these tips into action! Implementing just a few of these easy practices can help improve your site’s visibility and traffic levels, so get started today.